A well-designed plan lays out a vision of growth and the steps needed to get there. A plan is also an essential communications tool for attracting financing for your business as well as managers and staff as your business grows. Clarify Direction The primary purpose of a business plan is to define what the business is or what it intends to be over time. Clarifying the purpose and direction of your business allows you to understand what needs to be done for forward movement.
EOC has two marketing formulas in place and they are: Formula 1 Get a list of companies together that we think may need our services such as new businesses from the County Clerk's office or the Seattle Journal.
Call these people and find out the contact person and if they need our services.
Mail a letter, brochure, and card to the interested companies. Follow-up with another call to the contact person. Continue to call these people periodically. Keep good records of companies and contact logs. Formula 2 Get a list of companies together that we think may need our services such as new businesses from the County Clerk's office or the Seattle Journal.
Ask them if they would like a FREE subscription to our computer newsletter that we will fax them periodically. Fax the newsletter to those who are interested, and include mail enrollment information as well.
Mail information to those people who don't want newsletters but are still interested in our services. Follow-up in a week to see what they thought and if we can help them with anything.
Continue to send our fax newsletter regularly. Keep good records of contacts and logs. Join America's Learning Exchange resource database that will promote our training to employers, workers, and life-long learners via the Internet.
Create alliances with grassroots organizations and staffing organizations. Assist in job placement upon completion of Certification testing. Create website for schedule information, applications, and book purchasing. Register with government programs for SBA certification and other government procurement opportunities.
Network amongst family and friends for "word of mouth" opportunities to gather referrals. Contact students from previous classes. Market Needs Our target market is very dependent on reliable information technology. They use the computers for a complete range of functions, beginning with core administration information such as accounting, shipping, and inventory.
They also use computers for communications within the business and outside the business, and for personal productivity. The businesses are not, however, large enough to have dedicated computer training personnel such as the MIS departments in large businesses.
Ideally, they come to us for a long-term alliance, looking for reliable training service and support to substitute for the lack of their in-house trainer.
These are not businesses that want to shop for rock-bottom prices. They want to have reliable providers of training expertise.
Market Trends One important trend is that we live in an age where one-stop shopping is the preferred purchasing method.The Waste and Resources Action Programme (which operates as WRAP) is a registered UK Charity No.
and registered as a Company limited by guarantee in England & Wales No. Oct 23, · Or, if you just want to see what a completed business plan looks like, check out our library of over free sample business plans.
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